Digital agency Cite have been championing digital marketing for nearly 15 years, but before the Internet explosion our founders were leading lights in the world of graphic design and printed marketing. As such they are very experienced in turning statistics and data into eye-catching graphics – or as they’re known today, infographics.
Wine-lovers will be happy to hear that we recently launched a new digital campaign for Wines from Rioja that promoted this year’s Rioja Tapas Fantasticas festival. The festival, which took place in London on June 14th-15th, celebrated Rioja wine, tapas, and Spanish culture. Working closely with Rioja’s PR agency, we created a campaign that helped promote the festival while also increasing engagement with Rioja’s Facebook fans.
Over the last few weeks you may have noticed that brand pages on Facebook are getting a new design and looking more like user profiles. The new design displays page posts in a single column on the right-hand side of the Timeline rather than the current two-column display, and tucks other content (likes, photos, apps, etc) on the left-hand side. While the new design helps clear up the space below the cover photo, it also means the location of apps is less prominent, leading many marketers to wonder how Facebook fans will now find their apps.
At this month’s F8 conference, Facebook announced that it will be increasing the control users have over the information they share with apps. The change has sparked a flurry of discussion among social media marketers, app developers, and Facebook users as to how this will impact Facebook apps and whether Facebook’s decision makes sense.