The launch of an online marketing campaign is an exciting time for any business. Whether it’s a new website, social media strategy or email newsletter, it is important to monitor the progress of the campaign on a regular basis so all the hard work that has gone into it is not in vain. From Google Analytics to Facebook Insights, there are a so many great tools available to see how your audience is engaging with your company online, and recently Pinterest introduced its own analytics tool for businesses.
Continue Reading (+)
Last week, over 90,000 WordPress blogs were compromised when hackers successfully accessed their admin passwords and added them to a botnet. The hackers didn’t use state-of-the-art technology; they simply created a programme that cycled through 1,000 common passwords to see if any of them worked. The sheer number of WordPress sites they were able to access shows how many people don’t set up strong enough passwords. At Cite, our web developers take Internet security very seriously, so they’ve put together some tips to help you in choosing a good password:
Continue Reading (+)
Last February, Channel 4 aired an episode of “Black Mirror” about a fictional computer programme that allowed people to go on living through social media even after death. The episode showed how the programme researched a person’s emails, social media profiles and other online activity to mimic how the person spoke and interacted with friends and family. The programme then took on the user’s persona to keep them “alive” online after they had died. Although many viewers would have considered the plot to be more science fiction than reality, it seems they couldn’t be more wrong. In recent months, several options have become available to help people manage their profiles after they die, and the topic is getting more popular with social media users.
Continue Reading (+)
Matt Cutts, Google’s Head of Search, has announced that the Panda algorithm will be updated this week in an effort to continue to reduce the amount of spam on the Internet.
Continue Reading (+)
Following on from the success of our “12 Days of Treats” Facebook competition for Cafédirect, we’ve just launched a Facebook competition to promote Cafédirect’s tea products. The “Tea Lovers” competition gives people a chance to win a tea kit, and the first 7,000 entries will receive a free tea sample.
Continue Reading (+)
