No longer forced into the cold for hours on end to get their point across, in September last year strikers at IBM in Italy took to the virtual streets to protest at their unfair pay settlement. An article in this week’s economist describes how 2,000 employees logged on to stage their virtual protest. Not only did this pay off and employees received a new pay deal not a month later, but they also won an award at the Forum Netxplorateur, for their innovative use of the Internet.

You do not have to go to such extreme lengths to get your virtual message across, blogs seem to be just as effective at promoting their cause. Not only do these blogs raise the awareness of possible moves by the company to other employees, but some companies have actually seen improved redundancy offers due to their effective blogging.

Tags: , Blog, Blogging, Second Life

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