According to a report on Advertising Age’s website, http://adage.com/digital/article?article_id=136847 Microsoft have shifted their attentions back to challenging Google and the lucrative online advertising market it provides.  As well as re-branding their latest search engine technology as Bing (previously project Kumo),  they are planning to spend a whopping $80 - $100 million advertising the service.
To put [...]