According to a report on Advertising Age’s website, http://adage.com/digital/article?article_id=136847 Microsoft have shifted their attentions back to challenging Google and the lucrative online advertising market it provides.  As well as re-branding their latest search engine technology as Bing (previously project Kumo),  they are planning to spend a whopping $80 - $100 million advertising the service.

To put this expenditure in perspective, Google themselves spent in the region of $25million last year and a MAJOR national roll-out (in the US that is) will normally ‘only’ extend to around $50million.

This entry was posted on Wednesday, May 27th, 2009 at 8:33 am and is filed under Industry news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.