Portfolio
Concept extranet
InBev recently re-launched as Anheuser-Busch InBev and is the worlds' leading global brewer and one of the world's top five consumer products companies. Its portfolio of brands include Budweiser, Becks, Stella Artois, Hoegaarden and Leffe.
An important part of product development is coming up with fresh ideas and marketing concepts for various brands. Working in partnership with Eureka! Inventing, Cite were responsible for the creation of an online ‘concept tool' application that allows creative thinkers globally to log-in and brainstorm product ideas. These ideas are reviewed by nominated InBev staff. The system is configured to ensure all concept writers document their ideas within defined parameters, which allows the approved concepts to be analysed and filtered in an almost scientific way.
The system was launched in 2008 and forms an integral part of Anheuser-Busch InBev's product development strategy.
Recent work
E-commerce
- Applia
- Home Office Security
- Homecrafts Direct
- Husky Group (Products)
- Laithwaites Wines
- Mio Destino
- Pex
- Quick Displays
