Portfolio / Case study
Complete brand development • content management • online marketing • blog • RSS/XML feeds • print design
Magenta Skies are an independent travel agent specialising in tailor-made holidays catering to the luxury end of the market.
Cite were commissioned to devise a corporate identity that could be applied across media with applications ranging from the website to marketing literature and exhibition display.
The Magenta Skies identity attempts to give a modern presentation to styling elements distilled from the early twentieth century’s golden age of travel. Gill Sans, the distinctive period font is used within the logo and for key graphic text on the website as well as in print. The company name, Magenta Skies, has obviously given a clear steer for the colour palette we’ve used.
The website is central to the company’s marketing activity. It does not set out to sell holidays directly but instead acts as an interactive taster of the experiences Magenta Skies can deliver.
Since the site was launched, we have paid particular attention to optimising it for the major Search Engines, so that the site now occupies top page rankings for most important keyword searches.
In addition to the main site, we have created the Magenta Skies blog where staff share their insight into the travel industry, highlighting top destinations and luxury hotels. We have also designed press advertising, promotional print and most recently, Magenta Skies’ showroom window display.
Magenta Skies’ administration staff have full control of the site via the Content Management System (CMS) and extensive reporting is achieved using Urchin 5 the leading statistics software package. The site uses XHTML/CSS, PHP, MySQL and XML technologies.
For an in depth tour of this project, visit: www.magentaskies.co.uk.
Client Benefits
Re-positioned within marketplace
Search engine optimised
Extensively content managed
Excellent user reporting
