Portfolio / Case study
Brand development • e-commerce website • content management • blog • RSS/XML feeds • print design
Mio Destino is the designer lingerie website where men can buy luxurious lingerie for women.
The creative requirement for the site was to develop a distinctive brand that appealed to men, without alienating women shoppers and uses a palette of sophisticated greys that provide a neutral surrounding for the stunning photography. A modern, typographic style and clear navigation methods help guide customers through the shopping experience.
The main site is complimented by MioBlog, a light-hearted online publication which sits alongside the main e-commerce site.
A powerful e-commerce engine sits at the centre of the site delivering the storešs content through highly customised templates. The site is maintained via the Content Management System (CMS) and extensive reporting is achieved using leading statistics software packages. The site uses XHTML/CSS, PHP, MySQL and XML technologies.
Client Benefits
Fully content managed e-commerce site
Brand development
Ongoing marketing support
Print design matches web
Monthly maintenance
Excellent Search engine positioning
This project involved:
- Complete brand development
- Print design
- Content management
- Online marketing
- Blog
- RSS/XML feeds
- E-commerce website
