Portfolio / Case study
Fully content managed website
Vivitar Corporation hosts a comprehensive line of photographic products including digital cameras, digital video recorders, 35mm SLR cameras, underwater cameras, binoculars, multi-media players and camera accessories.
Vivitar Cameras have successfully carved out a sizeable niche of the digital photography market, retailing through both specialist stores such as Jessops as well as supermarkets including Argos, Asda, Tesco and Sainsbury’s. The website is designed to compliment in-store promotions and trade exhibitions as well as providing detailed product information to new and existing customers.
The site has extensive content management capabilities that not only allow in-house staff to completely maintain the product catalogue, but also manage recruitment advertising and resources for dealers such as point of sale material and PDF files of product specifications.
For an in depth tour of this project, visit: www.vivitar.co.uk.
"Our web site forms an important part of our marketing strategy. With Cite’s assistance, we’re regularly achieving 25,000 plus visits a month to our site."
- Kiran Patel, Marketing Director, Vivitar UK
Client Benefits
Re-established brand in UK
Search engine optimised
Sophisticated content managed
Access to dealer network
Excellent user reporting
