Search engine optimisation
Search Engine Optimisation (SEO) or web site promotion is the process adapting and fine tuning a website so that it is highly visible for search engines such as Google, Yahoo, MSN etc The majority of Internet users will use a search engine to find products and services online and it is essential that your website is optimised to rank high (within the first 30 results) on the popular search engines.
Cite's SEO services
As with the creative cycle, we will assess your requirements and make recommendations related directly to your business needs and the overall marketing strategy of the web site.
We have developed two standard levels of service, which we call SEO Foundation, and SEO Enterprise. These are designed to cater to customers coming to us with existing websites that need an SEO boost. Significant savings can be generated if these services are applied to Cite designed and built sites.
SEO Foundation Level – Home page focus and landing page
- Home page code validated (and recommendations made)
- Keywords identified and performance rated
- Body copy recommendations
- Alt tags optimisation
- General site recommendations
- One HTML landing page
- Search engine submission
- Detailed report after 3 months
This is an ideal service for SMEs with a limited budget looking to improve their site ranking within major search engines such as Google and Yahoo!
SEO Enterprise Level – Entire site focus and five landing page
- Whole site page code validated (and recommendations made)
- Competitor site analysis
- Keywords identified and performance rated
- Body copy recommendations
- Alt tags optimisation
- General site recommendations
- Five HTML landing page
- XML site map
- XML product feed (optimised for different price comparison sites)
- Google account created and Google site map added
- Google ‘Products’ product feed
- Search engine submission
- Link building
- Submission to Social Networking and bookmarking sites
- 6 months SEO management including monthly reports
This package is particularly suitable for E-commerce sites that need to compete in aggressive marketplaces.
Need an SEO leg up? Read our SEO summary
Pay Per Click
Using Pay-per-click services such as Google Adwords and Yahoo Overture is another way to drive traffic to your site. This is a paid for service, allowing you to post 'adverts' (called sponsored links) on search engine results pages. You will be bidding against competitors for the top positions, but budget can be set on a day-by-day basis.
Read more about Google Adwords
Read more about Yahoo Search Marketing
(Both links open in a new window)
Cite offers a range of Pay Per Click services - from setting up and advice to monitoring and running your campaigns. We can help you navigate through the jargon and advise you on strategies, keywords and help you get a good return on your investment.
For further details on search engine optimisation either contact us online or give us a call on 0116 254 9888
