Mobile apps are becoming more and more commonplace in today’s marketing mix, and with over one billion apps downloaded every month, they are a platform that should be considered by every business. But before jumping in feet first, you’ll need to figure out whether or not they are the right option for your business.
There are now over one million mobile apps that have been developed for iPhone, Android, Blackberry, and Windows phones, and with downloads now exceeding 1 billion a month, the power of mobile apps should not be ignored. However, in order to successfully launch a mobile app for your brand, you need to have more than just a unique feature, you also need to have the right foundation and strategy in place.
We’ve put together a list of things that are sure to help you develop the right mobile app for your company.
Last night we attended the official Oxjam Leicester launch event, which announced this year’s line-up and showcased the mobile app we created for the festival.
At Cite HQ we don’t often get excited about new kit, but this week I must confess to feeling a bit tingly after playing around on my new iPhone. This platform is awesome – every details has been properly considered. Central to the browsing experience is Safari – a custom version of OS X’s default browser.
The user is able to use iPhone’s innovative ‘pinch and twist’ features to effortless move around the site and of course more and more sites and blogs have iPhone specific style sheets to customise the experience in the first place.
Stay tuned, we say – more to come
There’s no denying, the iPhone is a thing of beauty, and not only does it look good, it does everything short of making your morning brew.
So it comes as no surprise that an estimated 10 million iPhones were sold in 2008, and that iPhone applications have risen from 2,000 to over 10,000 in a matter of four months, with 300 million downloads, of which a staggering 75% were paid for.
At the same time, Smartphones are the biggest growing segment in the market.