Diamonds and Rings
www.diamondsandrings.co.uk
The Client:
Diamonds & Rings offers bespoke diamond jewellery to consumers with discerning tastes. Because the company makes the jewellery itself, customers receive quality jewellery that is well priced and certified.
The Brief:
When we were first approached, Diamonds & Rings was little more than a business idea. Our brand consultancy team worked alongside the client to create a brand image, logo, colour scheme, and even the company URL!
After the development stage, our e-commerce developers created a website that would compete with already established online jewellers while also maintaining an easy-to-use content management system (CMS).
The Solution:
Because of its powerful e-commerce capabilities, Magento software was used to develop the site.
A live feed from a diamond price index was incorporated so diamond prices would automatically update themselves in real time.
“On page” Search Engine Optimisation (SEO) was integrated throughout the site, maximising the opportunity for new customers to find the website.
A social media campaign was established and a blog was created to encourage communication and customer interest.
Today Diamonds & Rings is a successful site, bringing in visitors from around the world.
“A friendly team with excellent technical skills and knowledge. Good client service. Overall Cite have produced an excellent e-commerce site for my business which has received very good feedback from customers and suppliers alike.”
-Carli Onguc, Owner.
