Reckitt Benckiser is one of the world’s largest producers of household products, including brands such as Dettol, Veet, Strepsils and Lemsip.
Although Reckitt Benckiser’s products are very well known, the company itself had low name recognition. As such, Reckitt Benckiser was struggling to recruit graduates and interns.
They wanted to develop a microsite that would appeal to younger audiences, and increase awareness of the company and its employment opportunities.
Using the open-source software WordPress, we created the vibrant youthful microsite, “My RB Opportunity”, with the remit of engaging students and exciting them about employment at Reckitt Benckiser.
Interns from RB’s international offices were enlisted to regularly blog about their work experience. Personal profiles were set up for each blogger to help them build a relationship with readers. Because of RB’s global presence, language translators were added to ensure student interest from all over the world. Games, polls, and entertaining company facts help include interactivity on the site.
The microsite was an instant success, quickly attracting graduate recruits and interns to the company and improving RB’s overall brand development. Since the launch, the number of regular bloggers has tripled, and more than 50 people have contributed, many of them interns sharing real-life stories of their new careers at RB.