TalkTalk Tales
www.talktalktales.co.uk
The Client
TalkTalk is one of the UK’s largest communications providers, offering phone and broadband services to millions of homes. The company is known for its award winning products, strong reputation, and reliable customer service.
The Brief
The TalkTalk Tales competition was dreamt up in response to a survey that showed more than half of adults think bedtime stories are dying out. Contestants were asked to record themselves reading from one of five selected passages from favourite children’s stories. Visitors would then vote on their favourite recording.
We worked with TalkTalk’s PR agency, Citigate Dewe Rogerson, throughout the project, to create website design and development that responded to the brief and ensuring that the site adhered to strict company guidelines.
The Solution
Bespoke programming was developed to allow for ease of entry and to give TalkTalk the ability to moderate the recordings.
Entries could be made using the social software Audioboo, through recording and uploading files from a PC, or via a dedicated phone line.
Social media integration enabled people to share their entries with family and friends in order to attract votes.
A built-in sorting facility allowed visitors to search a list of audio clips online, filtering by name, book, or number of votes.
The website received almost 20,000 visits within three months. Hundreds of people entered and the winner was announced by celebrity judge Bernard Cribbins on YouTube. Cite have also worked with TalkTalk on another website, TalkTalk Don’t Disconnect Us.
