Weight Watchers
The Client:
For the last 35 years, Weight Watchers has been a global leader in weight management and has helped millions of people maintain a healthy lifestyle.
The Brief:
Weight Watchers discovered its Facebook members seemed more relaxed about discussing issues related to their weight loss journey. To encourage this dialogue they wanted to create a Facebook app that would help members form an online community.
Our Facebook developers were commissioned to develop an app called “Make A Pledge”. Visitors are invited to join the 2011 pledge challenge and publish their weight loss goals.
The Solution:
A registration area allows visitors to join the app and its pledge challenge.
Members can upload a photo of themselves plus a caption about their weight loss pledge.
Daily recipes, discounts for Weight Watchers services, weight loss tips, a “Wall of Fame,” and an active public wall are also available within the app.
The app was an instant success and gained over 1,000 participants in the first few weeks. Following the app’s success, we were commissioned to develop another one for their WOW Makeover Challenge (a competition involving TV presenter and stylist Louise Roe).
