Here are 50 SEO Tools that we genuinely use here at Cite, all are 100% free.

Educate yourself on the dark arts of SEO.

Google Tools

  1. Google Analytics

https://www.google.com/analytics/

Find out how visitors are interacting with your site, which pages are popular, which devices do they prefer, where are they from, what languages do they speak…the list goes on.

  1. Google Search Console

https://www.google.com/webmasters/tools

See how your site is performing within search, what keywords are you ranking for, are you being indexed, plus much more.

Tip: Link to Google Analytics for even more insights.

  1. AdWords Keyword Planner

https://adwords.google.com/ko/KeywordPlanner

Keyword planner allows you to check the monthly searches and competition for any keyword phrase. It will also suggest complementary keywords that you could incorporate into your SEO campaigns.

Tip: Look for low hanging fruit with low competition keyword phrases within your industry.

  1. Google Mobile Friendly test

https://www.google.co.uk/webmasters/tools/mobile-friendly/

Unsure if your site is responsive? This tool will analyse your site and suggest areas that could be improved.

  1. Google Trends

https://www.google.com/trends/

Explore topics and phrases over time, useful tool for finding out new terminology that your company could be using within your copy.

  1. Google URL Shortener

https://goo.gl/

Ideal for shortening URLs for social media such as Twitter where there are character limitations. You can also track the performance of the URL.

  1. Google Tag Manager

https://tagmanager.google.com

Tag manager allows you to add tags such as click listeners to your site without the involvement of a developer.

  1. Remove URLs tool

https://www.google.com/webmasters/tools/removals

Found within search console, this tool will remove URLs from Googles index.

  1. Google Advanced Search

https://www.google.com/advanced_search

Displays all of the search options usually hidden away in the SERP.

  1. Google structured data testing tool

https://search.google.com/structured-data/testing-tool/u/0/

Does your site have structured data? Find out with this handy free tool.

Tip: Structured data helps search engines to understand your site better.

  1. Google Developers

https://developers.google.com/

Sample code and APIs for your development team. A great resource for technical discussions and support.

  1. Google Page Speed Insights

https://developers.google.com/speed/pagespeed/insights/

Website speed is one of many ranking factors, this tool analyses your speed and makes suggestions to help improve it.

  1. Google Resizer

http://design.google.com/resizer

View how your site looks on desktop, tablet and mobile.

  1. Google Help

https://support.google.com/?hl=en-GB

No matter how random your query is, it is likely that it has been asked and answered here. 

Image tools

  1. Online Image Compressor

http://optimizilla.com/

Large images on your site can reduce speed and increase load time. Use this tool to reduce the file size but maintain the image quality.

  1. Wikimedia Commons

https://commons.wikimedia.org/wiki/Main_Page

Thousands of quality, royalty free images can be found here.

  1. Tiny PNG

https://tinypng.com/

Another tool to reduce image file size, works well with either JPG or PNG.

  1. Pixabay

https://pixabay.com/

Free royalty free images that could be used for any type of campaign, including commercial.

  1. Image Alt test

http://seositecheckup.com/tools/image-alt-test

Check if images on your pages have any alt text, a ranking factor in terms of a pages relevancy.

  1. Flickr

https://www.flickr.com

Many Flickr users choose to offer their images up to the community under a creative commons license.

  1. Gimp

https://www.gimp.org/

Gimp is a free tool that allows you to resize and adapt images, features many of the tools commonly found within Adobe.

  1. Luna Pic

http://www169.lunapic.com/editor/

An alternative for those that don’t want to download Gimp.

  1. Canva

https://www.canva.com/

Create your own shareable infographics with this easy to use drag and drop tool.

Link Analysis tools

  1. Majestic

https://majestic.com/

Majestic allows you to see the number of links a site has as well has where those links have come from. You are limited to the amount of information you can view on a free account.

Tip: A good tool for competitor research

  1. Ahrefs

https://ahrefs.com/

A similar tool to Majestic but with a prettier interface.

On Page analysis tools

  1. Page comparison tool

http://www.seomastering.com/site-comparison.php

Compare any two pages from any two sites, why is a competitor’s particular page ranking well? It could be down to how they have structured their page.

  1. SEO Comparison tool

http://www.internetmarketingninjas.com/seo-tools/seo-compare/

Similar to page comparison but this tool allows you to compare up to five full URLs.

  1. F12 on Chrome

Use Chromes built in developer’s tool to inspect elements on the page, such as headings, image alt tags etc.

  1. Right click ‘view page source’

Similar to F12 on Chrome, view page source allows you to plunge into the code on a page.

  1. Meta Length tool

Check whether the length of your Meta Title and Meta Description are within the SERP parameters.

Other SEO tools

  1. My IP Address

https://myip.ms/

This is useful when you want to exclude your IP address from Google Analytics, so that you don’t influence the visitor metrics.

  1. Wayback Machine

http://archive.org/web/

This tool allows you to view how websites use to look. So if a competitor develops a new site and starts doing well, you can compare the two versions of the site and implement some of their ideas.

  1. Screaming Frog

https://www.screamingfrog.co.uk/seo-spider/

This small desktop programme will crawl your site similar to search engines, and highlight any current or potential issues.

  1. DNS Propagation Checker

https://www.whatsmydns.net/

Launched a new site recently? Check as and when it gets propagated around the world.

  1. Pingdom website speed test

https://tools.pingdom.com

Test the load time of any URL and find bottlenecks.

  1. Facebook Competitor analysis

http://simplymeasured.com/freebies/facebook-competitive-analysis

Analyse and compare your competitors Facebook activity.

  1. Survey Monkey

https://www.surveymonkey.com/

Find out what visitors actually think of your site with a free pop up survey.

SEO blogs and resources

Keep yourself up to date with the latest SEO developments.

  1. MOZ Blog

https://moz.com/blog

  1. Search Engine Land

http://searchengineland.com/

  1. Search Engine Watch

https://searchenginewatch.com/

  1. Search Engine Journal

https://www.searchenginejournal.com/

  1. Quick Sprout

https://www.quicksprout.com/blog/

  1. Word Stream

http://www.wordstream.com/blog

  1. Cite Blog (of course)

https://www.cite.co.uk/blog/

  1. Internet Marketing Ninjas

http://www.internetmarketingninjas.com/blog/

  1. Econsultancy

https://econsultancy.com/blog/

SEO Influencers on Twitter

  1. Larry Kim (@larrykim) founder of Word Stream
  2. Rand Fishkin (@randfish) MOZ founder
  3. Neil Patel (@neilpatel) founded Crazyegg
  4. Google (@google)

I hope you enjoyed a rundown of some of the tools I use most often. I’m sure I’ve missed a few and or I’m not aware of them yet.

Keep an eye out for an updated SEO Tools list in the future.

SEO Services through Cite

If you need any assistance with your SEO activities, or anything else digital, then please get in touch on 0116 254 9888 or complete our online form.