March 09, 2011 · 1 min read
Brand development for an online jeweller
Our recent work with online jewellers, Diamonds & Rings, has helped the business change from a great idea to a fully-fledged e-commerce company. Diamonds & Rings came to us to develop an e-commerce site that would sell high quality bespoke diamond jewellery, but because it was such a new company, we were first asked to assist with its overall brand development.
Diamonds & Rings offers quality diamond jewellery like that found in London’s Hatton Garden and Birmingham’s Jewellery Quarter, but up to 80% cheaper. The company wanted to be known for high quality jewellery and expertise, and the brand image needed to reflect this.
Our design team partnered with Diamonds & Rings’ founder to create a logo, colour scheme, and website URL that looked professional and achieved the company’s goals. Additionally, the overall brand image took into account the target audience and was developed to appeal to discerning tastes while maintaining a welcoming tone. Our brand development process has given Diamonds & Rings a firm foundation from which to take their marketing and corporate strategies.