July 01, 2014
Cite have been championing digital marketing for nearly 15 years, but before the Internet explosion our founders were leading lights in the world of graphic design and printed marketing. As such they are very experienced in turning statistics and data into eye-catching graphics – or as they’re known today, infographics.
Our most recent examples were created on behalf of leading network management software company, Impero. Amongst other things they provide software for schools, and regularly conduct their own research or gather that of others, such as Ofsted.
Having already created their new website, and subsequently provided them with on-going SEO services (they’re on Page One for many of their keywords) Cite were asked to create two infographics which would best represent the research Impero wanted to communicate with their audience. The first infographic was based on Impero’s own Facebook Survey, while the second infographic was based on Ofsted Best Practice.
Infographics play an important part in content marketing, providing the audience with a rich, sharable source of material that drives visitors to websites and reinforces a brand’s strength. As part of a wider SEO strategy these infographics are expected to help to increase Impero’s keyword ranking and in-bound links.
Taking our lead from the visual branding already established through the website, our senior graphic designer provided Impero with a solution which was very well-received, so much so that the infographics have proved very popular with sharing via social media. They’ve also driven a lot of visitor traffic to the website, and reinforced Impero’s position as market leader in their field.
Head of Marketing, Nikki Annison, said:
“From start to finish, the process of presenting our research in an accessible, clearly communicated format for our audience and potential customers has been smart and elegant, much like the infographics themselves. We’re very happy with what digital agency Cite have created, and we’re looking forward to further digital marketing collaborations in the future.”
Do you require infographics? If you’re looking for infographics – or other digital marketing – you’ve come to the right place. Call us today to discuss how this digital agency can help.