October 10, 2013 · 2 min read
Digital agency launches new website for Impero Software
Our team of WordPress developers has just launched a new responsive website for Impero, a leading manufacturer of education and workplace software. The site allows visitors to find out more about Impero’s software packages while also getting all the product resources they need.
The new website follows on from a rebranding exercise that Impero undertook earlier this year. Working in partnership with Impero’s design agency, our WordPress developers were able to build a website that incorporates Impero’s new look with modern technology.
The site was built using responsive design, which accommodates Impero’s customers who access it through mobile devices. Not only does this help future-proof the site, but it also reflects Impero’s leadership in the IT industry. A little bit of parallax scrolling was also added into the homepage to highlight the new branding style more.
We developed the site using WordPress, which will allow Impero’s administrators to update the site easily and quickly. Several custom fields were included in the WordPress templates, so Impero can tailor each page with relevant content, case studies, data sheets and images.
In addition to learning more about Impero’s products, visitors also have access to relevant resources, including white papers, videos and brochures, as well as information about upcoming seminars that Impero is hosting. The site includes four calls to action: request a quote, get a free trial, book a demo or attend an event- all of which are aimed at generating more business leads from the website.
Following on from the launch of the website, Cite will be working with Impero on its SEO strategy. Stay tuned for more about our work with Impero over the coming months; in the meantime, check out the Impero website and let us know what you think.
“The website looks fantastic and we’ve had a really positive response from both staff and customers. The whole launch process has gone really smoothly and [Cite] responded quickly to all the little tweaks and amendments along the way. It’s easily the least stressful website launch I’ve ever done (and there have been many) and I wouldn’t hesitate to recommend Cite in the future.” -Nikki Annison, Marketing Manager at Impero