February 10, 2017 · 2 min read
Digital marketing activities for Dynama Solutions
Dynama Solutions are a software company that provide workforce management solutions. Dynama’s flagship product ‘OneView’ is a web-based Software as a Service (SaaS) resource management tool. It provides a platform for constructed workforce planning and decision making, thereby helping businesses to improve efficiency and control costs. Dynama, an Allocate Software company, help companies in a variety of sectors ranging from Armed Forces to Security.
Cite have been tasked to assist Dynama with their digital marketing activities. This began with the build of a new responsive website: https://www.dynama.global. The new site serves two main purposes; as a credentials piece to help during the tendering process and as a primary source of generating leads.
The site is built using the WordPress Content Management System (CMS) and benefits from a clean, modern design, and improved information architecture. It reflects the brand’s playful tone through messaging and vivid imagery whilst retaining clear calls to action and access to useful content such as datasheets and whitepapers.
Beyond the website, Cite have begun wider marketing activities with Dynama to establish their brand presence online. This has focused on assistance with their monthly campaign activities, where we have designed a new email template and provided ongoing consultancy to ensure all the ingredients for a successful campaign are in place. We have also undertaken general support/maintenance requests with the site including SEO activities to ensure the site is fully optimised, and will be helping Dynama with their presence on social channels.
“Cite posses the intellect, creativity and technical flair required to conceive and deliver the effective digital marketing strategy we demand. Backed-up with measurable KPIs this is proper, joined-up marketing in action!” Andrew Carwardine, General Manager, Dynama Solutions Ltd
Take a look at the Dynama site and let us know your thoughts!
Do you need help with your digital presence?
For more information about how we can help your business digitally and the wide range of services we offer, please call us on 0116 254 9888, or alternatively complete our contact form.