July 06, 2011 · 2 min read
Eco-friendly online marketing
As more and more people make an effort to lead eco-friendly lifestyles, many companies have changed their corporate social responsibility policies to follow suit. Often this includes turning off lights/electrical equipment, recycling office paper, joining cycle-to-work schemes, and partnering with environmental organisations.
Because every little bit helps, we’ve created a list of ways that online marketing can be used to help your environmentally-conscious efforts.
Spread the word, not the waste: Online marketing can help your company reduce its impact on the environment by cutting down the amount of paper used in your marketing strategies. So whether you use social media, email marketing, or websites, you’ll be reaching audiences while saving some trees.
Join relevant social networks: Use your social media profiles to spread the word about your eco-friendly practices. And remember, Facebook and Twitter aren’t the only social networks on the Internet, there are several sites focussed on green practices, including those of businesses. Get involved and you’ll be able to get tips on improving your company’s carbon footprint while networking with others.
Drum up support: Social media is a great way to reach your audience, and has been used by many major brands like Starbucks and IBM to engage customers with environmental issues. Your website can also be a great place to encourage action, so include links, multimedia and images on a designated page to let people know what they can do to help. Not only will your company image improve, but you’ll also be doing your bit to spread the word about saving the environment.
Use eco-friendly Apps: There are many mobile Apps out there designed to help improve environmental practices, from calculating your office’s carbon footprint to finding local eco-friendly networking events. Why not go a step further and develop an App for your customers to use that encourages them to live a greener life with your products. For example, one of our previous projects included building a web app calculator to help people figure out how much money they could save by switching to our client’s energy saving product.
Think before you print request: Include a “Think before you print this email” message on all your email communications. This will prevent unnecessary printing, while encouraging people to consciously think about how every little bit helps.
Online marketing has become an integral part of the marketing mix, and there are great opportunities for your company to use it in coordination with your environmentally friendly policies. Give it a try today and see the difference it can make.