January 13, 2020 · 2 min read
Helping Elis create a festive animation
Before the festive period started, we created a fun animation for our client Elis. Kicking-off work in November 2019 with just four weeks to go, we were in full Christmas mode to launch a campaign to Elis customers and prospects. We then circulated the video to the audiences via email marketing campaigns.
What Elis said:
“We are all delighted with the video, we have received such positive feedback across the board; laundries, sales, management, customers and even other countries. It’s amazing how far something a little different can get you, especially when you throw in some humour. Another effortless execution from your guys, well managed, great development and control of the brief, and delivered on a tight time frame-a huge thank you.”
Elis is an international multi-service provider, offering workwear, hygiene and facility services solutions. Since October 2018 we’ve had the pleasure of working alongside the globally renowned business to increase their brand presence in the UK and generate new business leads for the sales team both regionally and nationally.
So, after a year of working together on an integrated digital marketing approach, we applied our client knowledge combined with their corporate vision to their Christmas campaign.
The main objectives were:
- Emphasise that Berensden is now Elis
- Thank customers for their business relationship
- Reach out to customers, suppliers, prospects and employees to say Merry Christmas
- Highlight and promote all-year round delivery offering
Driving the creativity was our Senior Designer, Mateen. He explains:
“We aimed for a light-hearted animation that featured important business values, all whilst keeping the brand intact, and I think we managed to get the balance just right. The attention to detail was crucial in helping us to achieve this. From co-authoring the script and storyboard, to creating the characters and wintery Christmas scenes – we thoroughly enjoyed delivering this project.”
We achieved these objectives by:
- Highlighting the 2019 highlights of Elis
- An email-driven approach to Elis’ customer database
- Creating bespoke landing pages for customers/prospects
- Encouraging brand/user share behaviour on social media
The video generated over 16,500 total views across global channels before Christmas Day.
Ravi, our Senior Account Manager, talks about his thoughts on delivering this project:
“It was a pleasure to deliver this Christmas animation for Elis. It communicated the brand offering in a fun and festive way which was extremely well received. It was great to see the animation received over 16.5k views…the only challenge we face now is to top this in 2020!”
If you want to discuss any animation projects, we would be happy to talk. Drop us an email to [email protected] or give us a call on 0116 254 9888.