Strategic digital marketing for strong results

The challenge.

Elis is a global brand offering workwear, hygiene and facility services. But despite working with 240,000 businesses across 28 countries, they were pretty unfamiliar to UK audiences. We were tasked with boosting their profile and generating hot leads for their sales team.

The insight.

Strong insight isn’t just about understanding audiences, it can be about finding the best ways to reach them. With a lack of accurate industry data for emailing, we realised we needed to exploit key B2B channels.

The creative.

We developed a wide-ranging digital strategy that offered flexibility and precision – including LinkedIn, Facebook, remarketing and display advertising. As well as PPC, allowing us to reach audiences actively looking for Elis’s services.

The results we achieved have well surpassed our expectations.

Cite were able to provide us with clear strategic direction and the results we achieved have well surpassed our expectations.

Susie Wells.Marketing Campaign Manager.


We’ve continued to monitor and optimise the campaigns post-launch to keep high quality leads coming. With PPC in particular, we’ve tested multiple ad formats along with dynamic keyword insertion. Targeting new segments to raise the profile of the Elis brand every day.

Thanks for reading.

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Marketing strategy. Digital campaigns. Data analysis and reporting. Social media advertising. PPC & Search. Content audits. Animation.