Working with Cite is always a pleasure.
The team’s competence, creativity and depth of experience has been critical to helping us shape our overarching brand proposition!
Børge Astrup.CEO.Techstep.
Techstep
Building a dynamic brand for mobile tech
The challenge.
Oslo company Techstep helps organisations across Europe work more efficiently with enterprise-grade mobile technology. Bolstered by strategic acquisitions, they experienced incredible growth. But their old brand seemed many miles away from this modern, wide-ranging business.
The insight.
To create a new brand fit for the future, we got together with Techstep’s leadership team to uncover their essence. With the added insight of competitor analysis and workforce surveys, we realised that Techstep’s strength was in using mobile tech to liberate people. Giving them the freedom to work more efficiently and securely – and be happier in the process.
The creative.
We completely redesigned Techstep’s brand architecture from the ground up. Creating a new look and feel and building a dedicated microsite to house all brand assets and guidelines. We also provided creative direction for their customer website and worked closely with the product development team to refine and optimise their offering.
Results.
The new brand launched with a series of online presentations to Techstep’s global workforce, inspiring the whole organisation with Techstep’s bold new brand.
