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Techstep

Building a dynamic brand
for mobile tech.

The challenge.

Techstep had a problem many brands would like. It had grown so fast it barely recognised itself. But figuring out who you are, how you want to look and the way you want to communicate isn’t straightforward. (It is great fun, though.) After extensive leadership team workshops, wide-scale employee engagement, and comprehensive competitor analysis, we were able to uncover the essence of the brand, providing the secure platform needed to produce a full corporate identity.

The insight.

To create a new brand fit for the future, we got together with Techstep’s leadership team to uncover their essence. With the added insight of competitor analysis and workforce surveys, we realised that Techstep’s strength was in using mobile tech to liberate people. Giving them the freedom to work more efficiently and securely – and be happier in the process.

The creative.

We completely redesigned Techstep’s brand architecture from the ground up. Creating a new look and feel and building a dedicated microsite to house all brand assets and guidelines. We also provided creative direction for their customer website and worked closely with the product development team to refine and optimise their offering.

What they say

“Working with Cite is always a pleasure.”

The team’s competence, creativity and depth of experience has been critical to helping us shape our overarching brand proposition!

Børge Astrup – CEO at Techstep.

Results.

The new brand launched with a series of online presentations to Techstep’s global workforce, inspiring the whole organisation with Techstep’s bold new brand. 

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