February 18, 2013 · 2 min read
Posterous announces it is closing
It’s no secret that we’re big fans of blogging. It’s a great way to keep people up-to-date on news, opinions and trends, and helps websites improve SEO and generate traffic. Although most of our own blogging activity takes place on WordPress, through this site and our Cite Social blog, we do have a few other blogs out there. Unfortunately one of them will be taken down when Posterous closes at the end of April.
Posterous launched in 2008, and since then millions of people have used it to share content with others. The site has evolved quite a bit since it started, with two major changes coming into effect over the last year and half. In an effort to get more social, Posterous changed from a strictly micro-blogging platform to one that gave users more control over how their content was shared. Enter Posterous Spaces.
Posterous Spaces allowed users to create posts that they could then assign to a specific audience. Think Google+ Circles but for blogs. Users could also make their blogs look different for each audience, using different themes. This was really useful for people who wanted to present career-oriented content in a different manner than posts relating to their personal lives.
Soon after the launch of Posterous Spaces, Twitter bought the microblogging platform but didn’t disclose any terms of the deal. Needless to say, the digital industry was abuzz with what the purchase meant for the future of both sites. Many people speculated that Twitter was more interested in the people than the platform, and called the deal an “acqui-hirement.” It seems those rumours were true.
In a statement released last Friday, Posterous announced that it would be closing down its site in order to “focus 100% of our efforts on Twitter.” It is urging users to access their accounts to download all their photos, videos and documents and has provided instructions on how to do so.
So as we say farewell to our fond friend, we can only hope that the team at Posterous are going to change Twitter in ways we haven’t even thought of.
Are you a Posterous user? Let us know your thoughts on this below.