If you’re a marketer grappling with this challenge, this is the event for you. Join us for a thought-provoking and informative discussion with industry peers. It’s free to attend and quick and easy to request a place at the event, but places are limited.
Our guest speaker will be Liam Poole, Head of Marketing at Knauf. With more than a decade of marketing experience, Liam will share his drive for creating a new brand campaign for Knauf UK & Ireland, and their move towards a more integrated approach to sales and marketing, including the introduction of Marketing Automation into the business.
As marketers and strategists, we’re all familiar with the pressure from CFOs to demonstrate the ROI of every penny spent on marketing campaigns, especially brand campaigns which can often be viewed as ‘nice to have but expensive to run’. But, with B2B buying cycles being lengthy and the 95:5 Rule suggesting that only 5% of potential customers are actively ‘in market’ at any given time, how do we manage expectations and justify our marketing spend and focus?
In this exclusive event, we’ll explore how marketing teams can work more closely and align with sales teams to achieve better results.
We’ll open up the discussion to all attendees to share their challenges and learnings from the construction and building materials sectors. This is a fantastic opportunity to gain valuable insights and perspectives from industry peers and take away practical solutions that you can apply to your business.
Don’t miss out on this exciting opportunity to harmonise your brand and sales for success.
If you’d like to attend, request your place at the event. We look forward to seeing you on 29 June.