As 2012 is just around the corner, we’ve had a think of some of the most commonly made mistakes we’ve seen in digital marketing this year. So, to help you create a fantastic digital strategy for next year, we’ve put together a list of 2012’s Digital Marketing Resolutions.
I will create an online strategy, and stick to it. Digital marketing works best when you know what goals you are trying to achieve and what channels you will focus on. Like any other type of marketing, the more thought-out the plan is, and the more dedicated you are to it, the better your results will be.
I will be more creative. There are billions of pages on the Internet so make your content stand out by getting creative with your digital strategy. It’s the interesting and unique campaigns that generate online buzz and become viral sensations.
I will use multiple online channels to reach my audience. People like getting information through their preferred channels and diversifying your reach will help get your messages to the right audience.
I will use the platforms that my audience uses. While some platforms, like Facebook or mobile apps, are a hot commodity at the moment, they won’t benefit your digital marketing if your core audience doesn’t use them. Figure out how your target market engages with digital media, and focus on those channels.
I will explore other social networks. While major social networks like Twitter, Tumblr, and Facebook are powerful marketing tools, other sites may attract your audience or provide more appropriate functionality. Look into other sites (we recommend checking out Instagram, Posterous, Ning, and Diaspora) to see what else is out there.
I will stay informed on the digital news and how it affects my industry. Whether you are a carpet manufacturer or a five star hotel, being aware of digital industry news and how your industry uses technology will help you formulate the most effective digital strategy. Spend a few minutes a day checking up on digital news sites like Mashable, AllThingsD, and Wired, and you’ll be ahead of the game.
I will keep my website updated. From your blog to your SEO, making sure your website is up-to-date and constantly monitored. This will not only improve your website’s user experience, it will also increase the number of people to your site.
I will monitor my analytics and insights. Digital marketing isn’t finished when your projects are launched or Tweets are written. Constantly monitor and evaluate your progress using free tools like Google Analytics, LinkedIn Analytics, Facebook Insights, and social media barometers to get a better understanding of how your strategy is working.
With these in mind, your 2012 digital campaigns should be off to a great start. And, if you need a bit of help next year, with your brand development, social media strategy, or web development, give us a call.
Until then, have a Happy New Year and we’ll see you in 2012.