August 09, 2012 · 2 min read
Web design for Premier Foods website
Cite are pleased to announce the launch of a website we designed for Premier Foods, the company behind some of Britain’s best loved food brands including OXO, Mr. Kipling, Loyd Grossman, Hovis, and Bisto.
The modern design showcases Premier Foods’ power brands while also focussing on the rich British heritage of the company. Visitors can learn interesting facts about the brands, find out how they support British industry, learn about new products and find out how they have become such an important part of the British diet.
The new website coincides with the release of Premier Foods’ half yearly reports, and we designed it so investors could find corporate information, news and reports easily. The media centre was designed to include a range of multimedia, including photos, radio ads and television ads.
Our Managing Director, Dafydd Prichard states, “Designing a successful corporate website has some very specific challenges – catering to the needs of busy investors and media professionals whist retaining the brand’s core values – we hope we have achieved this by utilising a navigation structure and user-interface that is quick to use and intuitive, and a sumptuous photographic style that will melt the hearts of even the most hardened City Analyst.”
Cite collaborated closely with Premier Foods’ Communications team, their PR agency, Ketchum Pleon and the site’s technical developers, Monochrome. A responsive (mobile) version of the site and a fully-developed careers section will follow in the Autumn so stay tuned for more information when that launches.
It’s been less than a week since the website launched, and already we’ve gotten some press coverage in local and national news. Check out the new Premier Foods website and let us know what you think.