Data insight and market research
Data driven decision making
Knowledge is power. The more you know about your customers and how they interact with your brand, the better you can tailor campaigns that really talk to them. All our projects start with a research and discovery phase, to get a complete understanding of your business and gain key insights for setting your digital strategy.
Getting to know you and your audience
We undertake various types of research, using your data, website analytics and social media insights to understand your business and the needs of your target customers. Using surveys, desk research, industry reports, qualitative and quantitative data gathering, focus groups, digital insights or a combination of all of the above, we find out as much as we can.
Typically we want to know how customers behave on your website, the latest market trends, key competitor activity, as well social interactions and engagements. Building a true picture of where we are starting from informs decision making. This helps us build an objective, unbiased picture of where you are digitally and understand how we can advise you best.
We use Google’s analytics suite, plus our own specialist arsenal of SEO and social tools, to can extract insights about your products, brands and user experience.
Researching the market
Market research is the foundation of campaign planning. If you are launching a new product or want to diversify your service offering, we can help you get feedback from your prospective customers. We will work with you to build an intelligent and integrated digital campaign that will reach your target audience across all channels.
Informing user experience
Data driven development helps with creating a user experience that leads to the best outcomes. We use research findings to inform design, UX and user testing. Wireframe development can then be developed based on feedback and findings to make sure that they are hitting the mark.