Digital marketing strategy

Strategy and planning support

Every project or campaign needs clear direction from the outset to be successful. We know it takes time to create the perfect plan for your digital marketing activities. That’s why we are on hand to help you with the leg work.

An effective digital strategy combines your audience needs with the right online channels. Through marketing audits and persona development, we really get to understand your customers, competitors and help you create a tactical plan to meet your business objectives.

Experts in digital marketing strategy

Our team has worked with international, multi-site businesses for 20 years. We’ve developed strategies and tactics that reach the right audiences and consistently deliver return on investment.

As a Google partner we understand digital trends and have the latest knowledge of display, search, mobile and video advertising, so can advise on the best approach to maximise your marketing budget.

When the foundations have been set with your digital strategy, we’ll work to your smart objectives to create a digital marketing plan. This will blend together the perfect mix of digital marketing tactics. It could include organic social media, paid search, website landing pages, email marketing, PPC, SEO, display ads and remarketing.

Implementing digital tactics

Once we nail a strategic digital plan, we’ll work with you on the roll out if you don’t have the resources in house or want to partner with us to ensure you’re getting the latest digital knowledge and market insight. Our expert digital teams can deliver value for money by bringing current thinking to your campaigns, monitoring performance and making suggestions to keep you on track to meet your KPIs.

What we offer

  • Customer profiling
  • Proof of concept
  • Iterative AB testing
  • Advice and consultancy
  • Digital marketing framework
  • Digital marketing campaigns
  • Integrated marketing campaigns
  • Campaign planning
  • Audience personas
  • Reporting and analysis

Need help to develop a digital strategy that resonates with your audience?

Call us today to speak to one of our digital marketing strategists 0116 254 9888 or email

Contact us for more information

A digital marketing strategy gives you:

  • An understanding of your market position
  • Smart objectives and defined goals
  • A plan of action
  • Integration with your overall marketing strategy
  • The right online channel mix
  • A benchmark from which to measure return on investment – letting you plan, reflect, refine, measure and evaluate