Personas and user journeys

Mapping out the people that matter

Customers expect ever greater levels of personalisation from brand communications. Marketers are able to segment audiences into target groups, but getting right down to an individual level offers better results. User personas take segmentation one step further, building a complete picture of your customers so that every touchpoint delivers the best user experience.

Profiling with personas

Using personas is important for both B2B and B2C marketing and enables you to build empathy with your customers. Customer profiles help make communications more relevant, give brands better understanding of audiences and ensure websites and campaigns are designed with customer in mind.

We help brands develop user personas to shape their marketing, content, web design and user journeys.

Understanding the user journey

Personas also inform customer centric design for websites, mobile applications and social media strategies. We will map user journeys based around objectives and KPIs such as customer satisfaction, conversion rates or adding value to your brand.

What we offer:

  • Customer profiling
  • Proof of concept
  • Wireframing
  • Prototyping
  • Web design and development
  • Iterative AB testing
  • Advice and consultancy

What are you waiting for?

For support with build personas into your digital strategy, call to speak to one of our digital marketing specialists on 0116 254 9888 or email

Contact us for more information

Creating personas help to:

  • Inform your digital marketing strategy
  • Understand your different audiences and characteristics
  • Create content specific to different customer types
  • Provide insights into how each person might interact with your brand
  • Prioritise your marketing spend, by targeting the places your key customers go
  • Understand buying behaviour and the decision making processes
  • Inspire UI/UX design
  • Create a more customer-centric website
  • Identify partnership possibilities with influencers
  • Create micro segments of your audience for bespoke targeting