Mapping out the people that matter
Customers expect ever greater levels of personalisation from brand communications. Marketers are able to segment audiences into target groups, but getting right down to an individual level offers better results. User personas take segmentation one step further, building a complete picture of your customers so that every touchpoint delivers the best user experience.
Using personas is important for both B2B and B2C marketing and enables you to build empathy with your customers. Customer profiles help make communications more relevant, give brands better understanding of audiences and ensure websites and campaigns are designed with customer in mind.
Personas also inform customer centric design for websites, mobile applications and social media strategies. We will map user journeys based around objectives and KPIs such as customer satisfaction, conversion rates or adding value to your brand.