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Digital strategy – Expert strategic advice, driven by research and data
PPC and SEO working in harmony
Search marketing is a vital component of any digital marketing strategy. Incorporating Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising into your marketing campaign is essential to help your target customers easily find your brand and your products or services.
As accredited Google Partners, we believe that search engine optimisation (SEO) and Pay Per Click (PPC) shouldn’t exist in isolation. If you are looking to quickly build awareness, educate your audience or increase sales PPC can be a great starting place. It can offer you impressive results from relatively small budgets, help to enhance your sales and inform your content marketing strategy by identifying keywords to target.
We have a team of dedicated search specialists who will invest the time in getting to know your industry and competitors to find out what will work for you. We have years of expertise helping clients improve their rankings and increase traffic through well balanced PPC and SEO campaigns. Our search marketing strategists can formulate a plan of action specifically for your business so you can see results.
By working with you on your PPC and SEO strategy we can look at where we can make gains in both areas. For keywords that need more work to rank for, presence can quickly be achieved using PPC.
Launch a new product or service, as it gives you an immediate presence
Increase brand awareness
Increase clicks on your SEO listings with customers instinctively more likely to click on an SEO ad if you have a presence for PPC also
When it comes to building your campaign, we will combine data insights, industry knowledge and keyword research to come up with an agreed list of target keywords to structure your campaign around.
Following the initial launch, our focus shifts to optimising and tweaking your campaign and shifting budget to maximise your return on investment (ROI). As a Google Partner we come with a best practice seal of approval and are up to date with all the latest innovations including API integration, dynamic ads and behavioural targeting.
For a longer term approach, SEO reaps rewards by creating great content which builds customer loyalty.
Done well SEO can have a large impact on your business improving your presence, driving more visitors and increasing conversions. However, it takes time to optimise keywords so it’s essential that you have the resource, dedication and skills to invest. This is where we can help. Our dedicated SEO experts do this all day, everyday.
When we start working together, we’ll conduct an SEO audit. We’ll look at the steps we can take to improve your technical SEO and improve your off site link building, domain and page authority. It doesn’t stop there. As user experience specialists and with multiple website development projects behind us, we’ll also look at how we can optimise your landing pages and improve the user journey to make incremental gains.
Artificial intelligence (AI) and voice search have transformed how brands and consumers interact. The convenience of voice search is becoming more popular with the growth of home hubs and smart speakers such as Amazon’s Alexa, Google Assistant and Microsoft’s Cortana. We now base our voice-based searches on longer phrases and questions, which opens up a world of SEO keyword opportunities. With years of search expertise, we can help you give your SEO strategy a voice.
Google, Microsoft and Amazon now all allow customers to find search items through image recognition services. This provides an opportunity for brands to incorporate powerful visual search into their strategies, with the use of imagery in campaigns. Our creative direction and design expertise, coupled with our SEO savvy makes us well placed to deliver visual search strategies and campaigns.
We’re a certified Google Partner. This means that are team are fully up to date with the latest advancements in Google Ads and can keep you informed of all the relevant changes.
We are fully accredited, passing multiple Google Ads products certification exams. This has helped us to consistently grow revenue for our long-standing and new clients by continuing to optimise, tweak and improve campaigns.
We have a team of dedicated search specialists who will invest the time in getting to know you, your industry and you competitors. We’ll identify which search marketing strategy will work best for you. We have years of expertise helping clients improve their rankings and increase traffic through well balanced PPC and SEO campaigns, which deliver results.
Speak to one of our search specialists on 0116 254 9888 or email [email protected]
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