Every interaction a customer has with your brand makes an impression. It determines how valued they feel and if they want to do business with you.

UX can make the difference between success and failure of a digital project or campaign. It might look beautiful, but if it doesn’t resonate with your target audience it will not convert into sales, generate leads or encourage brand engagement.

Understanding your user

Our UX and UI approach places your customers at the heart of our process, to create intelligent, user-centric designs that balance your brand objectives with their needs.

Key messaging, functionality, content and calls to action are tested in working prototypes, with and without creative to provide a proven, objective and solid foundation for your project to deliver the results that matter.

What we offer

UX design
UI design
Research and discovery
Data insights and market research
Customer profiling
Proof of concept
Wireframing
Prototyping
Iterative AB testing
User testing
Advice and consultancy

We were helped enormously by Cite being able to translate complex theoretical concepts into a simple, accessible and vibrant tool. We hope it will help to make the NHS even better for patients and staff.

Paul Taylor and Karen Dumain

Project Leads, NHS “Do OD”

Looking to improve your customer experience?

Plan

Digital strategy – Expert strategic advice, driven by research and data

Create

Digital delivery – Brilliant design and technology solutions

Engage

Digital marketing – Highly-effective and measurable digital campaigns

UI / UX and user testing