UI / UX and user testing

User centred, data driven design

Every interaction a customer has with your brand makes an impression. It determines how valued they feel and if they want to do business with you.

UX can make the difference between success and failure of a digital project or campaign. It might look beautiful, but if it doesn’t resonate with your target audience it will not convert into sales, generate leads or encourage brand engagement.

Understanding your user

Our UX and UI approach places your customers at the heart of our process, to create intelligent, user-centric designs that balance your brand objectives with their needs.

Key messaging, functionality, content and calls to action are tested in working prototypes, with and without creative to provide a proven, objective and solid foundation for your project to deliver the results that matter.

What we offer

  • UX design
  • UI design
  • Research and discovery
  • Data insights and market research
  • Customer profiling
  • Proof of concept
  • Wireframing
  • Prototyping
  • Iterative AB testing
  • User testing
  • Advice and consultancy

We were helped enormously by Cite being able to translate complex theoretical concepts into a simple, accessible and vibrant tool. We hope it will help to make the NHS even better for patients and staff.

Paul Taylor and Karen Dumain

Project Leads, NHS “Do OD”

Looking to improve your customer experience?

Contact us today to chat to one of our UX specialists on 0116 254 9888 or email enquiries@cite.co.uk

Contact us for more information

Getting UX and UI right:

  • Improves your user experience
  • Increases your conversion rates
  • Gets your customers to stay on your site for longer
  • Improves your search rankings
  • Gives better ROI for your marketing budget
  • Improves your brand credibility