Diamonds & Rings

A sparkling new e­-commerce website

Diamonds & Rings offers bespoke diamond jewellery to consumers with discerning tastes. Since the company makes the jewellery itself, customers receive quality jewellery that is well-priced and certified.

When we were first approached, Diamonds & Rings was little more than a business concept. To kick things off, our brand consultancy team worked alongside the client to create a brand image, logo, colour scheme and the website’s domain name.

Following the branding development, we scoped and created a Magento e-commerce website that could compete with already established online jewellers. A live feed from a diamond price index was integrated so diamond prices would automatically update themselves in real time, giving visitors an accurate cost on their bespoke jewellery.

Since Diamonds & Rings was a new venture, the website also needed to include “on page” Search Engine Optimisation (SEO) in order to increase the opportunity for new customers to find the website. A social media campaign was also established and a blog was created to encourage customer interest.

Today Diamonds & Rings is a successful website that brings in visitors from around the world.

“A friendly team with excellent technical skills and knowledge. Good client service. Overall Cite have produced an excellent e-commerce site for my business which has received very good feedback from customers and suppliers alike.” – Carli Onguc, Owner

Need a new website? Contact us today to discuss your project