Elis is an international multi-service provider, offering workwear, hygiene and facility services solutions. A global brand, they employ more than 45,000 professionals, across 28 countries and provide their services to more than 240,000 businesses ranging from SMEs to national corporations.
The problem to be solved
In October 2018, Cite were tasked to deliver a key business objective: Increase their brand presence in the UK market and generate new business leads for the sales team. This was made more challenging by the fact Elis were formally Berendsen, and hence not that well known in the UK market.
How we helped
- Digital campaigns
- Data analysis and reporting
- Social media advertising
- PPC and Search
- Content audit
Building dynamic PPC Campaigns
We’ve continued to monitor and optimise the campaigns post-launch to ensure performance is maximised. With PPC in particular, we’ve tested multiple ads formats along with dynamic keyword insertion. Each ad group targeted a new segment and audience, resulting in a series of high value leads for Elis.
Each PPC campaign was then supplemented with remarketing to increase effectiveness. The remarketing banners mirrored the respective campaigns’ creative and encouraged non convertors back to the relevant landing page.
“When we first approached Cite, we knew what we wanted to achieve but weren’t too sure how to get there. They were able to provide us with clear strategic direction and the results we achieved have well surpassed our expectations. A great team and agency to work with.”
Raising brand awareness with video
For Christmas 2019, we were commissioned to create a lighthearted, festive animation for Elis. The video was conceived to work for multiple audiences – customers, prospects and internal staff – and promoted via targeted email campaigns.
“We are all delighted with the video, we have received such positive feedback across the board; laundries, sales, management, customers and even other countries. It’s amazing how far something a little different can get you, especially when you throw in some humour. Another effortless execution from your guys, well managed, great development and control of the brief, and delivered on a tight time frame-a huge thank you.”