Intercede is a £10m pa turnover business, a cyber security company with a specialist product offering in credential management. Their MyID® product is the market-leading solution for the issuance and lifecycle management of digital identity for employees, citizens and consumers.
Despite having the best products, unparalleled expertise in their field and strong technical partnerships, Intercede were failing to communicate effectively to the market and potential investors. Communications were ad hoc and not focused, and the outward marketing of the company was not meeting business objectives.
We worked closely with the client to confirm user personas and journeys. These informed the wireframes we created and refined into a clickable prototype. Insights from trialing this were addressed during the creative and development cycles that followed.
Common content patterns were established and designed as reusable components. Administrators use these to construct pages in a visually interesting way, without needing to be technically savvy or having design skills.
Intercede operate in several territories, and required a technical solution that offered differing messaging and content for each. To address this we configured the WordPress CMS to provide both multilingual and multi-regional functionality, with new territories rolled out as required.
“We’re embarking on an exciting period of growth at Intercede and a new visual identity and web presence are integral to that journey. With a tight deadline and comprehensive requirements, both from a creative and technical perspective, Cite rose to the challenge. The end result, delivered within our timeframe, is testament to the energy, expertise and creativity the team at Cite has brought to this project and I am delighted with what we have achieved.”