A new chapter for Cite: we’re now employee-owned

This year, Cite turns 25. That’s a milestone in itself. But this year we have an even bigger reason to celebrate. Cite is now officially employee-owned.

After 25 years of building, creating and collaborating, Dafydd and I have transferred ownership of Cite to an Employee Ownership Trust (EOT).

In simple terms, the company now belongs to the people who are Cite — our brilliant team. The trust holds the business on behalf of everyone here. This protects what makes us special: our independence, our values and our creativity. Most importantly, it gives every person at Cite a genuine stake in our future.

And to reassure you, nothing in the day-to-day is changing. You’ll still see the same people leading the way:

• I’ll continue as Managing Director (my first time as an “employee” in 20 years!).
  
• Amie and Simon join Laura as company directors and part of the management board. They also remain at the helm of Client Services and Operations.
  
• Mateen, who has been with Cite for an incredible 19 years, leads our studio and becomes Employee Trustee Director, ensuring every voice in the team is heard.
  
• And Dafydd, our co-founder, will step back from the day-to-day while continuing as a creative consultant.

Culture and our commitment to clients remain the same

So while the ownership structure looks different on paper, our culture and our commitment to clients remain the same. In fact, this makes us stronger: a team that is consultative in our approach, creative in our thinking and caring in the way we work together and with you.

As Dafydd says: “It’s always been a team effort, so transferring Cite’s ownership to an EOT feels like the most natural next step. The real legacy here is the culture we’ve built together — and I’m excited to see where Cite goes next.”

I feel the same. We’re stepping into the next 25 years with the same spirit that’s carried us through the first: collaborative, inventive and deeply committed to our clients’ success.

Here’s to the future!
Laura