Our role was to support CC Bank in creating a look and feel which could sit alongside their master brand, but with an added element of fun and vibrancy to reflect the motoring industry that their team of professionals is so passionate about.
We had to ensure that the brand and deliverables really spoke to those in the know.
Enthusiasts understand that classic cars are a unique investment, and CC Bank want to ensure that their lending process is as unique as each deal. It was our job to get this passion across to the consumer through the creative treatment of printed and digital collateral.
Car model numbers and light-hearted ‘inside joke’ style copy lines were used creatively to demonstrate CC Bank’s knowledge of the industry.