Driving success for Classic Cars
We were appointed by Cambridge & Counties Bank (CC Bank) to develop creative concepts and subsequent brand development for their latest service offering – Classic Car Finance.
They needed a new and distinctive brand visual to position them as serious players within the world of classic car finance.
Our role was to support CC Bank in creating a look and feel which could sit alongside their master brand, but with an added element of fun and vibrancy to reflect the motoring industry that their team of professionals is so passionate about.
We had to ensure that the brand and deliverables really spoke to those in the know.
Enthusiasts understand that classic cars are a unique investment, and CC Bank want to ensure that their lending process is as unique as each deal. It was our job to get this passion across to the consumer through the creative treatment of printed and digital collateral.
Car model numbers and light-hearted ‘inside joke’ style copy lines were used creatively to demonstrate CC Bank’s knowledge of the industry.
As well as the initial ‘Big Idea’ creative concepts, we showcased the new look and feel across a range of printed communication materials, a new website and a full scale advertising campaign to support their launch. We’re excited for the rest of the journey with their team!
The site launched successfully in the UK, and to budget despite an unexpected change of client contact. Subsequently we delivered a similar site for the Brazilian Ideas for Living team.
Following the successful completion of the work, we continued to work with the Häfele branding and marketing team on projects for their Partner Awards (UK) and Partner Portal (Germany).
