About the client

Connect are independent communications experts with a simple purpose – to help people communicate better. They devise and implement integrated network solutions that join up employee and customer communications across platforms, across sites and across countries. Being vendor-agnostic allows Connect to build completely bespoke solutions for businesses that deliver end-to-end digital transformation.

The challenge

A fresh start

We had worked previously with the then newly appointed Head of Marketing and were commissioned to address a fundamental challenge:

‘Help us develop our brand messaging, personality, and visual ID. We need clarity and consistency on what we stand for as a brand, our personality and tone of voice, and a look and feel that sets us apart in a busy marketplace.’

What we did

Creating the brand

The first thing to get right was the brand. Our discovery process kicked off with a thorough market and competitor review, as well as workshops with senior stakeholders. In collaboration, we defined Connect’s new brand – its vision, mission, values, personality and brand story. This first project concluded with the creation of a bold new visual identity for the brand.

Launching the brand

The first public-facing application of the brand was the Connect website. During COVID pandemic, we ran online workshops using Miro – to map the architecture of the site – followed by a session to flesh out content and functionality. This would ensure the identified target audiences were properly catered for. As well as design and build, we imputed on content and optimisation, and defined the new brand URL

Their approach, combined with accuracy and creativity, was outstanding.

The designers did a fantastic job of bringing our vision to life in the best way possible!

Tina Bakrania.

Marketing Director, Connect

Brand guardianship going forward

Post-launch, we’ve undertaken animation, campaign, and social media activities, as well as designing Connect’s London office interior.

Thanks for reading.

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How we helped
Branding. Art direction. Illustration. UI. UX.