Making EB25 No.1 once again
For years EB25 from Everbuild set the standard for trade sealants and adhesives. But with many competitors snapping at its heels and the pandemic restricting traffic to merchant branches, the product’s market leader position was at risk. How could we boost sales, support retailers and make EB25 the number-one choice for builders once again?
We got under the skin of the product with in-depth product testing, and we looked closely at the competition. This yielded an incredible product truth: Nothing else on the market could stick or seal quite as well. EB25 was the best, hands down.
With such a strong brand story to share, we made it loud and clear with our campaign: Nothing sticks like it. Nothing seals like it. Making our message big and bold across TV, press, out-of-home, radio, Spotify, YouTube, social media, digital display, PPC and POS. Not to mention interactive road shows, sales team presentations and training materials – plus influencer marketing with product demonstrations by real builders.
The social campaign gave Everbuild their most ever likes, while at-risk listings with major national retailers have been retained. And even as the industry faces challenging conditions, EB25’s sales forecasts continue to surge.
