Making learning awesome with Motimate

The challenge.

Engage, entertain, elevate. That’s the mission of Motimate, whose award-winning app uses innovative gamification to make corporate learning more compelling. After 4 years of rapid growth, Motimate needed to take a step back and re-evaluate the role of the brand in helping to take them to the next level when competing against some of the biggest brands in the learning sector. And it did just that – with the sale of the company to global number 1, Kahoot! just 18 months later.

The insight.

With a colourful, quirky feel, the Motimate brand had never been short of personality. But we sat down with key stakeholders and employees to create a single, authentic visual style and tone of voice. Through our Discovery Workshops, we established that, ultimately, Motimate are in the business of hope and personal growth. Delivering life-long learning with infinite possibilities.

The creative.

Armed with a clear proposition, set of values and personality, we brought the new Motimate brand to life with a stand-out website with instinctive UX, as well as a whole host of engaging, enlightening collateral.

Cite are the perfect partners. Equal parts creative & considered, ingenuitive & insightful, bold & brilliant!

Oda Mo.Marketing Director.


Our strategic and brand work for Motimate has been a keen stepping stone in their brand journey. Consolidating their position as one of the leading – and most exciting – brands in the sector who are dedicated to making learning fun and easy.

18 months after the re-brand Motimate were sold to Kahoot! – the leading global brand in the learning sector.

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Branding. Art direction. Illustration. UI. UX.