Solving a brand challenge for Puzzel

The challenge.

Puzzel is one of Europe’s leading Contact Centre as a Service (CCaaS) providers. Allowing brands to operate multi-channel customer communications across voice, chat, email, social media and web. They’re a game-changing business with a bold personality, but they needed a game-changing brand to bring that personality to life.

The insight.

After close analysis of the marketplace, we saw that Puzzel was perfectly positioned to become a challenger brand. A bright light against a sea of corporate dreariness. At the same time, we had to instil confidence in the audience by leveraging the strength of their parent company, Intelecom. A fine balance and a great creative challenge.

The creative.

We brought life to the brand with a high-key colour palette and bespoke illustration. Delivering Puzzel’s expertise with personality and energy. We immediately rolled the new look and feel out to the website, ensuring a high quality UX in the process, before developing and managing a full suite of brand assets and campaigns.

Most agency relationships feel like a commercial arrangement. With Cite it feels like a creative partnership.

Jonathan Allan.CMO.


In 2020, marketing generated half of all the new sales pipeline, while our website saw lead generation soar by 900% in 6 months.

We continue to deliver full-service communications for Puzzel, taking the brand into new areas – such as using pioneering AI technologies to create detailed audience personas.

Thanks for reading.

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Branding. Art direction. Illustration. UI. UX.