Back

WEIDMANN WEBSITE

Connecting three global
divisions through a
unified digital identity.

The challenge.

Weidmann Group operates across three distinct sectors – Electrical, Fiber and Medical, each with its own audiences, verticals, proposition, and product set.

They needed to unify their online presence and brand presentation across these different business areas, simplify management through a single CMS, and create clarity between divisions while still showing they belong to one group. Their existing websites weren’t built for marketing or scalability, making it difficult to update, manage, or use as commercial assets.

The insight.

We built a connected digital ecosystem for Weidmann that gave each division a distinct story within a consistent brand system. One key step was to expand brand guidelines for digital use, by defining colour palettes, typography, and design rules that work across all platforms. To accompany this, we created a unified design system to ensure visual synergy between sites while maintaining flexibility for each division’s unique content and customer journeys.

What they say

“This project gave Weidmann a digital identity that finally matches the quality of their global business — consistent, confident, and built for the future.”

Gregory Hustler, Digital Marketing Manager Weidmann Group

It was important to define brand stories, particularly for the Fiber division, where workshops helped align two very different products (Maplex and Celova) under one cohesive narrative. Next was to plan and art-direct a global photo shoot across the UK, Switzerland, and the USA to create powerful, authentic imagery that elevated the visual identity and told each story clearly. Alongside this we delivered a component-based CMS for easy internal management and future scalability, enabling teams to build new pages without external support.

Results.

By the end of the project, Weidmann had three aligned websites, clearly differentiated but visually connected through a unified design system. Their website management was simplified through a single CMS, including a new component guide empowering internal teams to evolve the sites with ease. They were able to showcase stronger storytelling and brand consistency across all divisions, with their websites now positioned as commercial marketing assets ready for future lead generation and campaign integration.

The success of the project has led to a long-term partnership including ongoing content management, a new customer portal, an upcoming recruitment integration, and 2026 lead generation campaigns for Fiber and Medical divisions.