True through the line
Through-the-line. Plenty of agencies promise it – total excellence from strategy to concept to delivery. But the fact is, many are only good at some parts of the chain.
At Cite, we believe in great work with no weak links. With our Know How, Can Do approach, we fuse strategy, creative thinking and tech innovation into one seamless process. Multi-disciplinary skills, with the efficiency of a single agency.
Understanding brands and their customers
Insight is the key to planning effective communication. Our Insight Team expertly uncover those brand truths which might otherwise be missed. We combine time-honoured approaches like quantitative and qualitative research with the latest data-driven and AI-assisted technologies. The combined result is explosive!
Creative excellence
It takes creative brilliance to see the world differently. Our award-winning creative team loves to deliver the unexpected. With every brief, we set out to delight, surprise, inspire and – sometimes – even challenge our clients.
Online or on-the-ground, our award-winning campaigns connect brands with their audiences wherever and however they consume their media.
No matter the audience, a great creative idea brilliantly crafted gives any brand the best possible chance to shine. Decades of experience and a passion to create mean that every piece of work we make hits the spot.
Exceptional digital experiences
Audiences have never been easier to reach and more difficult to engage. Websites, apps, ecommerce stores, social media, virtual worlds and digital advertising. The online opportunities for brands to connect with customers appears endless. Our digital team understands how to bring these media together in innovative new ways, delivering the exceptional user experiences that consumers have grown to expect.
Listen and learn
Creative thinking is not an exact science, but science applied intelligently can unlock the full potential of our creative. We therefore place a strong emphasis on gathering, analysing and learning from real-world data. We undertake thorough research at the start of a project and forensically examine campaign data to gauge success and understand where to explore next.
Agency team.
Laura.
Partner.
In 2013 Laura set up her own Agency, Well & Truly, which focused on strategy, insight and brand development. 2020 saw Well & Truly merge with Cite, with Laura becoming a Co-Director.
Laura has spent the last 20 years working with leading blue-chip and international brands, as well as challenger start-ups across a range of sectors.
Laura’s passion lies in uncovering brand truths and customer insights to change a creative brief from mediocre into something exciting with huge potential.
Dafydd.
Partner.
Dafydd co-founded Cite in 2000 and over time has grown the agency, expanding its capability to provide a full range of digital marketing services. Today he works with brands to connect with their customers through creativity, technology and human understanding.
As well as co-running the business side of things, Dafydd’s personal involvement tends to be focused around brand and creative strategy.
Dafydd has a particular expertise in B2B marketing, especially in the technology sector.
Dan.
Client Services Director.
Dan has not only worked at some the UK’s biggest agencies but also with some of the world’s most recognisable and ambitious brands for the last 13 years.
He enjoys nothing more than rolling his sleeves up and helping to solve those hard to answer questions that can keep clients up at night
Focusing on strategy and delivery, Dan will ensure your project is strategically sound and effective.
Stu.
Creative Director.
Stu has worked in the industry for almost 35 years, with vast experience of producing campaigns at a local, international and global level. Stu has held senior creative positions at a number of top midlands agencies and collected a tonne of awards along the way.
Stu prides himself on creative excellence and oversees a highly talented department that is looking to deliver those memorable WTF ideas. These are then fused with the most effective channel deliverables to ensure maximum effectiveness for our audiences.
Amie.
Account Director.
Amie brings over 20 years of experience to Cite, and has worked with, and on, a number of different clients and projects in the automotive industry – one of which was leading the Volkswagen Group account at a previous agency.
Amie heads up some of the biggest clients at Cite, and her passion for delivery, marketing automation and creativity ensures that client challenges are met with the most effective solutions.
Working with all the other departments in the agency, Amie gets it done!
Simon.
Operations Director.
Simon’s role at Cite is to make sure that everything across the agency runs smoothly, ensuring that processes are in place so that we deliver the best work for our clients on a consistent basis.
Simon’s background is in Account and Project Management, with particular expertise in platform and large scale, technically-led projects. His background in technical delivery means he also continues to help evaluate clients’ technical requirements, and ensures the right team is put in place to fulfil those needs.
Supported by over 20 specialists in Creative, Planning, Client Services, and Tech
