Sun, Sea and Brighton SEO
This blog is written by Digital Marketing, SEO and PPC specialist Ryan…
On Friday I made my way south to the latest Brighton SEO conference to learn all things digital.
Here is a breakdown of the presentations I attended and the key takeaway points that can be applied to your next digital campaign. Future blog posts will go into each topic in more detail.
Top 10 AdWords Tactics for B2B Lead Gen Campaigns
Speaker: Jeroen Maljers @jeroenmaljers
Key takeaway:
As an advertiser, you first need to deeply understand their audience, and their pain points, before spending a penny on PPC advertising.
How to use remarketing tactics to activate and enhance client retention
Speaker: Saija Mahon @SaijaMahon
Key takeaway:
Loyal customers are worth ten times more than new customers, it costs five times as much to acquire new customers, so why not use remarketing to target your loyal customers that are already engaged.
Excel Formulas PPC professionals need
Speaker: Anu Adegbola
Key takeaway:
Use nesting to easily manage formulas and reduce file size for large PPC reports.
Harnessing your Online Reputation to win New Customers
Speaker: Myles Anderson
Key takeaway:
If asked seven out of ten people will leave a review, ask when customer satisfaction is at its highest, straight after a purchase.
Quality PR Linkbuilding – with Terrible Budget
Speaker: Ben Harrow @owmyfoothurts
Key takeaway:
When getting in touch with people to promote your content try their live chat on the company Facebook page, sometimes a better option than email and more responsive.
Linkbuilding 2018
Speaker: Fili Wiese @filiwiese
Key takeaway:
Creating links is fine, but make sure you are earning links that are relevant and lead to conversions.
Creating Workflows for Link Building
Speaker: Dixon Jones @Dixon_Jones
Key takeaway:
The best link building tool is beer, build relationships with people within your industry, collaborate and build beneficial links through networking.
Righteous Tips for Building Totally Excellent Local Links
Speaker: Greg Gifford @GregGifford
Key takeaway:
Local SEO links don’t need to be authoritive, the fact that people within your local area are linking to you makes them very relevant.
Why you Should Scrap your “Content” Budget Line
Speaker: Rebecca Brown
Key takeaway:
Volume vs Opportunity – The effort required to rank for a keyword is dependent on the competition, once this is established a budget can be allocated and ROI estimated.
Choose Cite for your next digital campaign
Unsure if remarketing is for you? Would you like to trial PPC but wouldn’t know where to start? Get in touch with Cite for an informal discussion around your next digital campaign. Contact us on 0116 254 9888 or complete our online form.
