January 27, 2009 · 1 min read
Take over of the iPhone and other Internet-enabled devices
There’s no denying, the iPhone is a thing of beauty, and not only does it look good, it does everything short of making your morning brew.
So it comes as no surprise that an estimated 10 million iPhones were sold in 2008, and that iPhone applications have risen from 2,000 to over 10,000 in a matter of four months, with 300 million downloads, of which a staggering 75% were paid for.
At the same time, Smartphones are the biggest growing segment in the market.
All of this makes mobile devices a very attractive marketing opportunity for small- and medium-sized businesses (SMBs). Why? Because in advertising terms it’s local searches that attract people, and that, broken down means that it’s not just national advertisers who will connect to consumers via mobile applications and phones, but also those with smaller budgets who aren’t necessarily looking for national coverage.
The future is smartphones and the iphones – and as such you should really be thinking about what your website will look like on these mobile devices.
This is a technology we’re looking into at Cite. As part of our best practice in designing websites, we ensure that all our sites work across all browsers and this is just another one we’ll be adding to our test list.
If you’re interested in finding out more give us a shout.