If you’ve been keeping up with social media trends then you’ll know how popular the social network Pinterest has become in recent months. Although it still has a long way to go to reach the size and influence of Facebook and Twitter, the image-sharing site has begun garnering a lot of attention from online marketers, and for good reason.
Pinterest doesn’t rely on text-based newsfeeds like many other social networks do, instead it is based on sharing photos and images to tell a story or start a conversation. Unlike other image-led social networks, like Instagram and Flickr, most of the content shared on Pinterest is something a user has found on the web, not a photo they’ve personally taken. This in turn generates interest for the website where the original image was found. Everything from fashion and travel to recipes and memes are being “pinned” to people’s profiles, known as boards. Pins can be liked, commented on and “repinned,” helping them go viral quickly.
At the moment Pinterest accounts can only be created by invitation only, but those aren’t too hard to come by since existing members can send people a request to join or individuals can directly request an invitation from Pinterest. People really have been requesting invites, and last December Pinterest became one of the top ten social networks, with over 11 million visits per week.
What does all these mean for social media marketing? Well, as the old saying goes, a picture really is worth a 1,000 words and with so many brands vying for attention online, there’s nothing better than a great image to send people to your website. Pinterest has become so popular, that it now drives more referral web traffic to retail websites than LinkedIn, YouTube, and Google+ combined!
Pinterest is especially popular with women in their 20’s and 30’s, and brands targeting this demographic will find the site really effective, especially if their products look great. Women’s magazines have quite possibly benefitted the most from Pinterest, and many have seen a sharp increase in web traffic because of the site. Cooking Light’s website, for example, saw an increase in visitors of 6,000% in six months because of the Pinterest’s referral traffic.
Cite have even gotten into the spirit of Pinterest and started our own profile. There we feature a portfolio of our work, and even some fun infographics and tech toys that we’d love to have. There’s something to be said for the power of images and we expect Pinterest to be around for quite some time.
Check out our Pinterest profile today and don’t forget to follow us. For more information on our social media services, give us a call on 0116 54 9888.