Although Internet ad revenue exceeded $21 billion in 2007, the Internet represents less than 10 percent of all U.S. ad spending, meaning there’s room for a lot more growth. Our online marketing experts feel digital marketing will be the next frontier and expect these figures to continue growing. There’s some interesting information about the subject here.
Online marketing is no longer just about developing a website or sending out regular emails. Business across the world are taking advantage of pay per click campaigns, affiliate advertising and banner ads to name a few. At Cite we help manage these campaigns for our clients and have seen the results they can bring.
While digital marketing has reached amazing levels this year, we anticipate it will continue to grow and will eventually overtake traditional forms of advertising.
If you are interested in creating (or improving) an online marketing campaign, give us a shout at 0116 254 9888.