Dear me, it’s been a gloomy start to the year. Hardly a day goes by without some high street name throwing in the towel or Alistair Darling revising his predictions downwards for a recovery (‘it’ll be over by Christmas I tell you!’).
Only this morning, Mark and Spencer reported a decision to close 25 store. Look a little closer however and you’ll notice that although they’re reporting a drop in total UK sales of 3.4% the online part of their business rose by an impressive 29%. Virtually across the board, online sales continue to grow as the rest of the economy recedes.
You may have read the recent report about the predicted 4.6 million online transactions expected on Monday 8th December and even in recession-damaged U.S. e-commerce in 2008 grew by 7.2% . According to the same report, online sales (excluding travel) totaled nearly $137 billion in 2008.
In the year ahead everyone will be watching the bottom line, and we believe that diversifying into online sales is single most important step traditional businesses can take to beat the recession. Over the past ten years, we’ve helped hundreds of companies build successful online businesses, so if you’d like to find out how we can help your company please call us on 0116 254988 or contact us via our enquiry form.