Why your brand story needs to sit at the heart of your SaaS marketing strategy
B2B tech marketing is tough. Nobody impulse buys a SaaS product, or procures a new software solution just because it coordinates well with a handful of old favorites in their platform wardrobe. And with experts telling us a transaction might require 7, 21 or 84 (yes, really) touchpoints, the pressure on marketers to drive the […]