Many people think that digital marketing stops once a project has launched, but at Cite we believe that the launch of a website, app, or other digital venture is only the beginning. Cite implement reporting and analysis services to figure out what works and what doesn’t so that digital marketing projects are constantly improving. One of our clients, Bond Street Select, has recently benefited from these services.
After developing Bond Street Select’s Mini Servicing microsite and working on their digital marketing, we regularly assessed the visitor traffic to find out more about the website’s visitors. It turned out a large amount of the Mini Servicing visitors were from the East Midlands, which perfectly fit in with the company’s general marketing goals. On the back of this information we determined that a series of landing pages designed for specific areas in Leicestershire would further target visitors and help convert them into clients.
Both visitors and Bond Street Select have benefited from the analysis services we provide. Not only do these landing pages help tailor the visitor experience, but the website has also seen a spike in traffic from within these areas. We will continue to report and analyse on figures and tailor the digital marketing strategy appropriately.
For more information on our reporting and analysis services, give us call at 0116 254 9888.